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Международный маркетинг

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Language
Русский
Scope
10 lectures
Format
Self-paced · no deadlines
Certificate
Named, with a QR code

О курсе

Курс перенесён с прежней платформы MOOC Esil University.

Instructor

  • Адасхан Дарибаева

    Esil University

Syllabus

10 lessons

  1. Сущность, особенности и виды международного маркетинга
  2. Международная маркетинговая среда
  3. Организационная структура международных компаний
  4. Особенности и направления международных маркетинговых исследований
  5. Сегментирование и выбор целевых рынков
  6. Международная товарная политика
  7. Политика стандартизации и адаптации
  8. Международная политика цен
  9. Коммуникационная политика в международном маркетинге
  10. Международная реклама

Certificate

Mark all lectures as watched — the certificate is issued automatically.

  • PDF with a QR code to verify it is genuine
  • Add it to LinkedIn in one click
  • A permanent public link
How to verify a certificate

FAQ

How much does the course cost?

The course and the certificate are free.

When can I start?

Right after you enroll. There are no deadlines — learn at your own pace.

Can I study from my phone?

Yes. Lectures run 13–23 minutes; video loads only after you press ▶, to save data.

Will the university credit this course?

Your faculty decides on credit transfer. The certificate states the course's scope and date — show it to your advisor.

How will an employer verify the certificate?

By the QR code or the number, on the “Verify a certificate” page.

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