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Strategic business planning (practices)

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Language
English
Scope
10 lectures
Format
Self-paced · no deadlines
Certificate
Named, with a QR code
Assessment
final test, threshold 60%

About the course

This course was moved from the previous Esil University MOOC platform.

Instructor

  • Асель Рахимбекова

    Phd, associated professor

    Esil University

    Доктор (Ph.D)

Syllabus

11 sections · 10 lessons · 1 quiz

  1. Lesson 1. Strategic business planning 1 lesson
    • Strategic business planning
  2. Lesson 2. Intended, Emergent, and Realized Strategies 1 lesson
    • Intended, Emergent, and Realized Strategies
  3. Lesson 3. Understanding the Strategic Management Process 1 lesson
    • Understanding the Strategic Management Process
  4. Lesson 4. Assessing Organizational Performance 1 lesson
    • Assessing Organizational Performance
  5. Lesson 5. Assessing Organizational Performance 1 lesson
    • Assessing Organizational Performance
  6. Lesson 6. Competitive Advantage 1 lesson
    • Competitive Advantage
  7. Lesson 7. Evaluating the External Environment 1 lesson
    • Evaluating the External Environment
  8. Lesson 8. Evaluating the General Environment 1 lesson
    • Evaluating the General Environment
  9. Lesson 9. Evaluating the Industry 1 lesson
    • Evaluating the Industry
  10. Lesson 10. Mapping Strategic Groups 1 lesson
    • Mapping Strategic Groups
  11. Final assessment 1 quiz
    • Final Exam Final Exam

Certificate

Score at least 60% in the final test — the certificate is issued automatically.

  • PDF with a QR code to verify it is genuine
  • Add it to LinkedIn in one click
  • A permanent public link
How to verify a certificate

FAQ

How much does the course cost?

The course and the certificate are free.

When can I start?

Right after you enroll. There are no deadlines — learn at your own pace.

Can I study from my phone?

Yes. Lectures run 13–23 minutes; video loads only after you press ▶, to save data.

Will the university credit this course?

Your faculty decides on credit transfer. The certificate states the course's scope and date — show it to your advisor.

How will an employer verify the certificate?

By the QR code or the number, on the “Verify a certificate” page.

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